Wednesday, December 29, 2010

Adsense Privacy Policies Generator for publishers

If you are a Google AdSense publisher, you should know that for any of your blog or website which display AdSense ads, you are required to have an AdSense Privacy Policy. Here is the relevant part from Google AdSense Program Policies. If you just want to comply to their requirement and learn how to generate the policy, just go over to How to easily generate AdSense Privacy Policy):

Google Advertising Cookies:

AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.

Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads. Subject to any applicable laws, rules and regulations, you will have the sole and exclusive right to use all data derived from your use of the DoubleClick DART cookie for any purpose related to your business, provided that Google may use and disclose this data subject to the terms of Google's advertising privacy policies and any applicable laws, rules and regulations.

If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern with regard to the data collected under that contract.

What is the DoubleClick DART cookie?

The DoubleClick DART cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher's site(s) and across the web.

What should I put in my privacy policy?

Your privacy policy should include the following information:

Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website.
Google's use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
Users may opt out of the use of the DART cookie by visiting the advertising opt-out page. (Alternatively, you can direct users to opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.)
If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on your site, and should be disclosed in your privacy policy as well in the following manner.

Notify your site visitors of the third-party vendors and ad networks serving ads on your site.
Provide links to the appropriate vendor and ad network websites.
Inform your users that they may visit those websites to opt out of cookies (if the vendor or ad network offers this capability). Users can opt out of some, but not all, of these cookies in one location at the Network Advertising Initiative opt-out website at
Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative for guidance on drafting a privacy policy.

How to easily generate AdSense Privacy Policy

It is tough to individually draft out an AdSense Friendly Privacy Policy to satisfy AdSense requirements especially if you have lots of blogs. For that purpose, I use privacy policies generators. There are many Privacy Policies Generator on the Internet. The one I use is this Privacy Policy Generator for Google Adsense Publishers by SERP Rank. Just fill in the blanks and click [Create my privacy policy] and it is generated for you.

However, the generated policy will contain your email address. I normally replaces that with a contact form. You can create your contact form by referring to How to create contact form to avoid email harvestors

When publishing the privacy policy, instead of publishing it as a normal post which goes into the archive and feed and may thus irritate your feed subscribers, publish it as a static page instead. How to create static pages for privacy policies etc.

To see how a privacy policy may look like, you may refer to Privacy Policies for Blogger Book

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